Customer Experience

Transform the whole experience, not only the channel

Adding a channel does not remediate a service. X-Shift focuses on the experience that customers receive: how they make contact, what happens to a request, who owns it, and whether anything improves afterwards.

Ministries, banks, operators and universities rely on customer operations that X-Shift has designed, built or operates.

A Saudi customer in a white thobe and red shemagh using a service on his phone
How customers reach you
VoiceWhatsAppWebEmailSocialPortalBranch
What happens to a request

One case, one owner, one service standard, from intake to closure.

  1. Understand
  2. Design
  3. Enable
  4. Operate
  5. Measure

What we transform

Where this work delivers impact

01

How customers reach you

Voice, WhatsApp, web, email, social, portal and branch, integrated rather than merely added.

02

What happens to a request

One case, one owner, one service standard, from intake to closure.

03

Who answers, and how

AI is applied where it can complete the work; people are engaged where judgement is required.

04

What the organisation learns

Every interaction analysed, with the cause traced to a specific step.

How we work

From initial assessment to live service

  1. 01

    Understand

    How the service performs today, and the cost of delivering it.

  2. 02

    Design

    The target experience, the journey, the process and the allocation of ownership.

  3. 03

    Enable

    The platforms, AI and integrations that bring the design into operation.

  4. 04

    Operate

    Operate the service, or transfer it to a team that is able to do so.

  5. 05

    Measure

    Track against the outcome, identify what is not working and remediate it.

Where would you like to commence?

Describe what is not working today, and we will advise whether this practice is the right route, a narrower piece of work, or an entirely different problem.