A customer purchases from a brand and is served by a workshop.
Distributors define standards centrally while service is delivered by dealers and workshops with their own staffing, booking practices and telephone lines. Customers calling to book a service, follow up on a part or query a warranty reach whichever site answers, and the response varies. Service reminders, complaint management and satisfaction measurement are frequently operated per site, so the distributor cannot determine whether a declining retention figure is attributable to pricing, workshop turnaround or the manner in which the telephone is answered. Aftersales revenue depends on customers returning voluntarily, and they stop returning long before they state why.